CinemaCon 2024: It's All About the Experience
By Marissa Pendrick
May 16, 2024
CinemaCon attendees from around the world were drawn to Irwin's booth by our groundbreaking products and our customer-focused, problem-solving solutions; specifically our Recliner over Riser, our mass open/close options for theater maintenance, and a real show-stopper – our Sphere chair ‘exSPHEREience’ set up.
Excitement Over Innovation
In a sea of products, two stood out: the Recliner over Riser (RōR) and the Sphere chair. These revolutionary innovations weren't just products; they were statements of Irwin's commitment to redefining the cinema experience. The Recliner over Riser, with its ingenious design and unparalleled adaptability left attendees awestruck. Its seamless integration of comfort, cleanability, cost savings, and functionality was a testament to Irwin's dedication to exceeding market (and customer) expectations. We didn’t patent this design until we perfected it, and now we are ready to bring it to the market. Similarly, our Sphere chair sparked interest and intrigue with guests – especially with the new Sphere venue just down the steer since its unveiling in late 2023. Its mover-box innovation heralded a new era of immersive movie-watching experiences. We didn't just deliver products; we delivered game-changers that set new standards for the industry.
Anticipating Trends & Understanding Customer Needs
At CinemaCon 2024, we didn't just showcase products; we showcased a vision. By listening intently to customer pain points and leveraging our insights to deliver innovative solutions, we positioned ourselves as thought leaders in the market. Our dedicated insights booth served as a hub for gathering invaluable research about the current and future state of the cinema industry. Through collaboration and empathy, we demonstrated our commitment to co-creating solutions tailored to the needs of our customers.
At CinemaCon 2024, one thing became abundantly clear: the future of cinema is ripe with technological advancements and evolving consumer preferences. The trend towards enhancing the entertainment value of moviegoing experiences is driving cinemas to embrace innovation like never before. From premiumization to flexible venue development, we stand poised to respond to these shifts with agility and foresight.
The Products
From new and exciting products to those in play already, we showcased a vast offering at CinemaCon 2024. Check out everything we offer here:
Spectrum ZG4
- Lavish three pillow-back construction
- Serpentine springs and deep foam cushions
- New patron-chosen viewing position
- Heavy-duty steel base and motor for long-lasting operation
- Vinyl-wrapped arm caps and swivel tables
Recliner over Riser (RōR)
- Best in class comfort
- Helps lower construction costs and improve timelines
- Compatible with 8” - 18” riser heights
- Whisper-quiet operation
- Effortless cleaning with hinged seat and concealed motor casings
- Available with most Spectrum options and accessories
Manual Recliner
- Best in class comfort
- Available in both the Eclipse and Solstice back upholstery styles
- Hinged seat allows for easy access under the chair for cleanability
- Robust mechanism designed for heavy-use, commercial facilities
- Available with select accessories and options
Luxury PLF Rocker
- Designed for PLF theaters and auditoriums with minimal tread depths
- Hinged seat allows for easy access under the chair for cleanability
- Upholstered casings with integrated cupholder inserts
- Eclipse back upholstery for continuity with Spectrum Recliner
Signature Rocker
- Quiet, smooth, & reliable rocking solution
- Great for high-capacity theaters
- Flip-up, love seat style arm rests
- Available in three back heights and six standard upholstery styles
New at Irwin: Parts & Services
For the past four years, Irwin has become increasingly aware of a concerning trend related to disinfectants in movie theaters nationwide.
With the onset of the COVID-19 pandemic, a new, more rigorous cleaning protocol was introduced. However, these potent cleaning agents, unsuitable for our fabrics, have caused significant deterioration over time.
Irwin is providing solutions through our Parts & Services department to refresh your cinema with new fabric covers in response to the fabric breakdown issue. We offer replacements for headrests, backrests, chaises, and arm pads, in addition to our usual maintenance parts.
A Reflection of CinemaCon 2024
From the awe-inspiring Recliner over Riser and the Spectrum ZG4 to the Sphere chair and the Signature Rocker, attendees were captivated by our offerings. In retrospect, CinemaCon 2024 was more than just an event; it was a testament to Irwin's unwavering commitment to innovation and customer-centricity. As we reflect on our successes and chart the course ahead, one thing remains abundantly clear: the future of cinema belongs to those who dare to dream, innovate, and lead. And at Irwin, we're proud to be at the forefront of that journey.
To learn more about our new and existing offerings, click here.