Irwin and bluecube3 Unveil Venue360:

FOR IMMEDIATE RELEASE

Grand Rapids, MI – January 6, 2025 – Irwin and bluecube3 proudly announce the launch of Venue360, a strategic product response to the evolving needs of entertainment venues. At its core, our belief is that only by designing equipment and furniture with a systems approach can we truly deliver optimal solutions for today’s venues. Venues that, in order not only to survive but to thrive, must be designed and engineered to be more flexible, more adaptable, more fully immersive, and ultimately transform the way we experience live entertainment.

This partnership between Irwin and bluecube3 brings together two companies with common values but different competencies and strengths. Combined, Irwin’s unrivaled engineering, manufacturing, brand recognition, and distribution power with bluecube3’s ability to quickly solve the unique needs of a multitude of sports and venues around the globe will lead the evolution – and revolution – of the venue industry—something no one else in the world is doing.

Meaning, Venue360 will have the horsepower to deliver the groundbreaking flexibility current and future venues need to facilitate quicker and easier changeovers between events, making Venue360 the ultimate solution for adaptable spaces. According to Coke Irwin, “Venue360 changes ‘what was’ to ‘what’s possible’ in live entertainment, offering an innovative, customizable system that future-proofs investments and enables venues to evolve with market demands.”

This Changes Everything
Today’s audiences need to be “in” the action, fully immersed, and deeply connected to the experience. Venue360 delivers a fully customizable system that not only creates a superior user experience but also drives operational efficiencies, increases profitability, and integrates seamlessly into a venue’s broader ecosystem.

Seamless Meets Sustainable
Venue360’s innovative design simplifies installation by using minimal connections to concrete and incorporating interchangeable components. The flexible rail system allows for the seating to adjust to different angles, maximizing seating capacity while maintaining ease of maintenance. Additionally, Venue360 is purpose-built for sustainability. As venues evolve, the rail system remains intact, allowing for the reuse of components instead of discarding materials. This approach reduces waste and ensures that the venue’s foundation remains strong through multiple renovations.

An Invitation to Experience Venue360:
Irwin and bluecube3 are excited to share Venue360 with the owners, architects, and designers who will be creating the next generation of multi-use stadiums and arenas and redefining the live entertainment experience. To achieve this, they have created the Venue360 studio (really more of a garage than a studio) in Kansas City, Missouri. This dedicated space invites the A&D community to come together to collaborate, create, and experience the transformative power of Venue360 for themselves.

About Irwin
Irwin is a leader in the design and manufacturing of high-quality seating solutions for a variety of venues, including theaters, arenas, and educational facilities. With a long history of craftsmanship and innovation, Irwin has built a reputation for delivering seating solutions that meet the demands of modern venues.

About bluecube3
Bluecube3 is a forward-thinking company specializing in seating solutions that combine cutting-edge technology with functional design. Bluecube3's commitment to versatility and quality has made them a trusted partner for venues looking to push the boundaries of what is possible.

Contact Information:

Irwin Seating Company
3251 Fruit Ridge Ave. NW
Grand Rapids, MI 49544
Alyssa Johnson
Alyssa.Johnson@irwinseating.com

Read the January, 2025 Sports Business Journal story on the Irwin / Bluecube partnership and launch of Venue 360.